How To Leverage
LinkedIn And Build Your Presence
This is the Ultimate Guide to LinkedIn - made just for you!
This guide is for you if:
- You’re struggling to attract recruiters and appear in more search results
- You’re unsure how to reach out to strangers on the platform in an authentic way
- You’re overwhelmed with the idea of publishing content but want to build your thought leadership
- You know LinkedIn is important but don’t know where to start
Leveraging LinkedIn with
Lorraine K. Lee
A Comprehensive Guide.
I’m Lorraine Lee and I’ve designed this course for you – the busy professional who wants to be seen and heard on LinkedIn but isn’t sure where to start.
This isn’t your average, dry e-book with repetitive content and a bunch of buzzwords. It’s the culmination of my experience from working 6 years as a LinkedIn Editor, and now as a Learning Instructor, teaching hundreds of thousands of people how to leverage and build a presence online that makes you more recognized, influential, successful, and empowered.
With 40+ pages of content including actionable tips, real-world examples of people like you building the career of their dreams, and best practices for posting content – this course guarantees results.
Everyone knows that first impressions matter. So why do so many people not know how to make a good one?
Hi! I’m Lorraine.
I’ve been a fan of LinkedIn since its early days. In fact, I got my job at LinkedIn because of my LinkedIn presence. I met someone who would be the Chief of Staff to then-CEO, Jeff Weiner. He was so impressed by my profile he immediately passed it on to the hiring manager at SlideShare (which LinkedIn owned at the time).
It was my dream to work at LinkedIn, and I was ecstatic when I got IN! That led to a wonderful 6-year stint as an editor. Since then, I’ve become a LinkedIn Learning Instructor (with 15+ courses!) and I’m a LinkedIn Top Voice. Get all my favorite advice in this guide!
- Actionable tips to optimize your profile so you’re more likely to be found and receive new opportunities.
- Best practices for posting content on LinkedIn to get recruiters’ attention on LinkedIn.
- Strategies for expanding your network in an authentic way.
- And much more!
What You'll Learn
Section 1
Optimize Your Profile
Section 2
Grow Your Thought Leadership
Section 3
Connect and Engage
Section 4
Bonus Unconventional Tips
Ready to Learn With Me?
I’ve taught 180,000+ students and published more than 10 LinkedIn Learning courses on a range of career, management, and leadership topics.
But you don’t need to take all those to master your online presence – grab The Ultimate Guide to LinkedIn for easy-to-follow instructions.
This comprehensive 40-page guide has everything you need to know about LinkedIn, from profile optimization and recommendations to content creation and expanding your network — all packaged into a reader-friendly format which you can follow from the comfort of your home.
Ready to Learn With Me?
I’ve taught 180,000+ students and published more than 10 LinkedIn Learning courses on a range of career, management, and leadership topics.
But you don’t need to take all those to master your online presence – grab The Ultimate Guide to LinkedIn for easy-to-follow instructions.
This comprehensive 40-page guide has everything you need to know about LinkedIn, from profile optimization and recommendations to content creation and expanding your network — all packaged into a reader-friendly format which you can follow from the comfort of your home.
Psst…
Here’s a Sneak Peek of What You Can Expect From This Guide!
Optimize Your Profile
When people want to learn more about you – recruiters, potential clients & buyers – your LinkedIn profile is the first place they’ll look.
I’ll help you create an all-star profile that sets the foundation to enhance your presence on LinkedIn.
Grow Your Thought Leadership
You want people to take one look at your profile – and know you’re the real deal! That’s where I come in with ideas for creating organic content that’s engaging and easy-to-follow.You’ll also get access to my favorite templates and post structures.
Connect & Engage
LinkedIn shouldn’t be a digital rolodex of people you’ve already met. The best opportunities come from interacting with new people (and I speak from experience!).
Use my pre-written messages and lesser-known strategies to get your requests accepted — and start building new relationships right away.
Here’s Everything You’ll Get With This Guide
- 40+ Pages of Reader-Friendly and Engaging Content
- 3 Top Tips That Will Transform Your Profile
- A Bonus Section With Unconventional Tips to Make You Stand Out
- Organic Content Creation Ideas That Guarantee Engagement
- Real-World Examples From Myself And Other LinkedIn Members
- Loved by 90+ LinkedIn users! ❤️
TESTIMONIALS
I'm the ERG lead for a Women's group at Microsoft, and engaged with Lorraine through Linkedin to bring her on board as a guest speaker for the group. I was confident in signing up with her for a fireside chat. The session was clear, concise, and had live examples. Lorraine was easy to speak to and had her material prepped for the group. I would highly recommend her as a speaker for any public speaking opportunities and I am looking forward to continue working with her!
Apurva Bhagali
Microsoft
I needed to update my LinkedIn profile after several years of neglect, especially when I was notified that my position was affected. That's when I came across Lorraine Lee, who conducted two informative classes on how to revamp profiles.
Her approach was refreshingly simple yet effective. She explained various tricks and techniques, ensuring that everyone could follow along effortlessly. Her cheerful demeanor and engaging style made what seemed like a daunting task remarkably easy.
Thank you, Lorraine, for your invaluable guidance and support throughout the process. I highly recommend her.
Sulbha M.
IT Manager at KPMG
Lorraine brought high energy and practical advice to our Women Leaders in Data and AI session, How to Build Influence. This was an incredibly well-received session for our executive leaders.
As the Director of Member Services, I aim to bring high caliber speakers to our events. Lorraine came prepared with so many helpful tips and tricks that our members can apply immediately. Our attendees had great feedback and this event was a win for us!Julie H.
Women Leaders in Data & AI
Her presentations are dynamic, interactive, and filled with real-life examples that resonated with our team members.
I enthusiastically recommend Lorraine as a speaker and presenter to any organization. We hope to have her back again at Cisco soon!
Jason R.
Cisco
Amy J.
Amazon
She did an amazing job being a resource for our Black History Month virtual career fair, that I immediately seized the opportunity to bring her back for a live opportunity.
Lorraine was beyond what I expected in-person. She is an events manager’s dream, she is organized, punctual and produces thoughtful content for the intended audience. Her live presentation was filled with great insight about how to present your best-self on LinkedIn.
Dorienne B.
National Urban League
I would HIGHLY recommend Lorraine as an engaging speaker who consistently delivers valuable and actionable insights. As a moderator at a LinkedIn Asian Alliance ERG event where Lorraine spoke, I was so impressed by her captivating speaking style, she kept the audience fully engaged from start to finish. She simplified complex and vague topics into practical steps that attendees could start implementing immediately.
TEJU KOTTE
Her presentation encouraged engagement in an authentic way that made everyone enjoy the call. Lorraine was open to having a Q&A after her presentation, which was a great way for our team members to connect with her directly.
Samantha L.
GitLab
Lorraine brought high energy and practical advice to our Women Leaders in Data and Al session, How to Build Influence. This was an incredibly well-received session for our executive leaders. As the Director of Member Services, I aim to bring high caliber speakers to our events. Lorraine came prepared with so many helpful tips and tricks that our members can apply immediately. Our attendees had great feedback and this event was a win for us!
Raechel H.
Chief of Staff to Hubspot's CFO
TESTIMONIALS
I'm the ERG lead for a Women's group at Microsoft, and engaged with Lorraine through Linkedin to bring her on board as a guest speaker for the group. I was confident in signing up with her for a fireside chat. The session was clear, concise, and had live examples. Lorraine was easy to speak to and had her material prepped for the group. I would highly recommend her as a speaker for any public speaking opportunities and I am looking forward to continue working with her!
Apurva Bhagali
Microsoft
I needed to update my LinkedIn profile after several years of neglect, especially when I was notified that my position was affected. That's when I came across Lorraine Lee, who conducted two informative classes on how to revamp profiles.
Her approach was refreshingly simple yet effective. She explained various tricks and techniques, ensuring that everyone could follow along effortlessly. Her cheerful demeanor and engaging style made what seemed like a daunting task remarkably easy.
Thank you, Lorraine, for your invaluable guidance and support throughout the process. I highly recommend her.
Sulbha M.
IT Manager at KPMG
Lorraine brought high energy and practical advice to our Women Leaders in Data and AI session, How to Build Influence. This was an incredibly well-received session for our executive leaders.
As the Director of Member Services, I aim to bring high caliber speakers to our events. Lorraine came prepared with so many helpful tips and tricks that our members can apply immediately. Our attendees had great feedback and this event was a win for us!Julie H.
Women Leaders in Data & AI
Her presentations are dynamic, interactive, and filled with real-life examples that resonated with our team members.
I enthusiastically recommend Lorraine as a speaker and presenter to any organization. We hope to have her back again at Cisco soon!
Jason R.
Cisco
Amy J.
Amazon
She did an amazing job being a resource for our Black History Month virtual career fair, that I immediately seized the opportunity to bring her back for a live opportunity.
Lorraine was beyond what I expected in-person. She is an events manager’s dream, she is organized, punctual and produces thoughtful content for the intended audience. Her live presentation was filled with great insight about how to present your best-self on LinkedIn.
Dorienne B.
National Urban League
I would HIGHLY recommend Lorraine as an engaging speaker who consistently delivers valuable and actionable insights. As a moderator at a LinkedIn Asian Alliance ERG event where Lorraine spoke, I was so impressed by her captivating speaking style, she kept the audience fully engaged from start to finish. She simplified complex and vague topics into practical steps that attendees could start implementing immediately.
TEJU KOTTE
Her presentation encouraged engagement in an authentic way that made everyone enjoy the call. Lorraine was open to having a Q&A after her presentation, which was a great way for our team members to connect with her directly.
Samantha L.
GitLab
Lorraine brought high energy and practical advice to our Women Leaders in Data and Al session, How to Build Influence. This was an incredibly well-received session for our executive leaders. As the Director of Member Services, I aim to bring high caliber speakers to our events. Lorraine came prepared with so many helpful tips and tricks that our members can apply immediately. Our attendees had great feedback and this event was a win for us!
Raechel H.
Chief of Staff to Hubspot's CFO
