Lorraine K. Lee | Top virtual keynote speaker | Consultant | Instructor at LinkedIn Learning, Stanford Continuing Studies

Issue #45: Have you taken advantage of this LinkedIn feature?

If you haven’t visited LinkedIn since you were last on the job hunt, I recommend taking another look.

With consistency and a bit of know-how, you can use the platform to grow your visibility, build your brand, and be seen as an authority figure on topics you’re passionate about.

💡 Tip of the Day: Your LinkedIn background photo is prime real estate. Figure out the message you want to portray to the world, then create a photo and add it to your profile. It instantly draws attention for its size and because it’s an image (humans are visual creatures, after all).

You can use sites like Canva, Fotor, Adobe, and more to find templates and create your background photo.

Check out mine below for inspiration (and don’t forget to leave room in the bottom left for your profile picture!).


Thanks for reading!

Whenever you’re ready, here are 3 ways I can help you:

​→ The Ultimate LinkedIn Guide: All my favorite LinkedIn tips and best practices to help put your best foot forward. You’ll learn everything from profile optimization and networking to content creation and unconventional ways to use the platform. Get it here. (Need a little more time to decide? Get the first part here).

Bring me in as a speaker/trainer to your organization. I’ve helped the Fortune 100, tech firms, non-profits, and more train their employees to gain confidence, grow competence, and gain valuable skills to help them stand out. In 2022, 100% of attendees surveyed said they learned something new, and I received a speaker rating of 4.92/5. Hit “reply” to chat.

Work with me as a consultant: I’ve supported companies and universities across key business pillars including creating better meetings, building LinkedIn thought leadership strategies for executives, developing editorial strategies, and more. Interested in bringing me in? Hit “reply,” and let’s start a conversation.