LinkedIn Presence Training

Masterclass: How to Build Your LinkedIn Presence

Duration: 1 hour (Virtual or In-Person)*

LinkedIn has become much more than a jobs search site. But with more than 1 billion members and a growing pool of new features, it can be difficult to know where to start and how to stand out.

These days, your online brand and presence are just as important — if not more so — to help grow your credibility and visibility in your career, whether you’re a seasoned professional or just starting your career.

Beyond benefiting employees professionally, an employee’s personal brand can also positively impact a company’s brand awareness and visibility, attract top talent, and bring in new and prospective clients.

It’s a win-win for everyone when your employees can grow their LinkedIn presence.

Discover the most impactful LinkedIn tips and tricks from Lorraine — one of the founding editors at LinkedIn and a LinkedIn Learning Instructor with more than 300,000 followers and 100,000 students — in a content-packed 1-hour session.

*This masterclass can be expanded based on your organization’s needs. Please reach out below to discuss more.

What You'll Walk Away With

01.

Concrete strategies to optimize your profile so that you appear in more search results, better communicate your unique value proposition, and accurately represent who you are as a professional.

02.

Best practices, frameworks, and templates for creating content that resonates with your audience and invites conversation — without needing to spend hours coming up with ideas.

03.

Proven methods to leverage and grow relationships that expand your network and strengthen your professional reputation in an authentic and genuine way.

Additional Ways I Can Support Your Team

🌟 A follow up session with Lorraine to answer additional questions, review content and updates, and provide continued support to your team.

💪🏻 1:1 personalized coaching and support for leaders who want more individualized support to amplify their presence and thought leadership

🔍 Async or live LinkedIn Profile Reviews for your team

📖 Discount bulk purchases of The Ultimate Guide to LinkedIn

What's Inside The Masterclass

Optimizing Your Profile

Learn a few of the key areas you need to focus on to make a strong first impression with your LinkedIn profile — with real-life examples of others who are doing it well.

Fun Fact: A completed profile will make you 40% more likely to be found and receive new opportunities.

Creating Content

Understand what makes an engaging post on LinkedIn, and leverage frameworks that will make posting consistently both manageable and less overwhelming so that you become seen and known for the expert you are.

Fun Fact: Only 1% of LinkedIn’s monthly users are posting on LinkedIn. Now’s the time to stand out!

Building Relationships

One of best ways to leverage LinkedIn is building relationships.

Learn how to get strangers to accept your connection request, and how to build your social proof as a professional.

Fun Fact: 82% of buyers look up sellers on LinkedIn before replying to messages.

Hands-On Worbook

Follow along the course with a hands-on workbook that will support your learning and reinforce important concepts you learn during the session.

You’ll walk away from the session with tangible changes you can implement right away to supercharge your LinkedIn presence.

Work with Lorraine, A Founding LinkedIn Editor

See what students have to say...

Lorraine covered a lot of material in a short time that was very useful; she is clearly an expert. I'm glad the session was recorded, as we moved quickly, and I plan to go back to ensure I'm able to apply all her tips.

In addition to being very knowledgeable, she was also a very engaging speaker -- I think the audience particularly liked the way she used Prezi. It was very well done.

Eileen G.

Head of Global Channel Accounts @ Fortune 500

She gave us a lot of tips that were clearly laid out and easy to follow. Lorraine was an engaging presenter and was great at staying on top of our group's chat and providing valuable feedback on our samples using her guidelines for different sections of our profiles.

I learned a lot and I'm looking forward to applying her tools to my own profile. I hope we can invite Lorraine to present to us again soon!

Melanie C.

Product Manager @ Fortune 500

"I had the pleasure of attending Lorraine Lee's session on optimizing LinkedIn, and I was thoroughly impressed. Lorraine's presentation was captivating, and she was a charismatic and knowledgeable speaker.

Her insights on LinkedIn optimization were both informative and actionable. It was very valuable for me and I do intend to incorporate her strategies into my LinkedIn Profile."

Kishor R.

Application Modernization TAM @ Fortune 500

Lorraine was easy to work with. We brainstormed on ideas of how best to communicate the brand messaging. We worked iteratively through the design and messaging.

I am very happy with the finished production. People have commented that my profile is very distinctive and clearly communicates my brand and accomplishments.

I have recommended Lorraine to several of my friends and would recommend her to anyone.

Michael S.

Enterprise Revenue Leader

I requested a LinkedIn profile audit from Lorraine after attending an insight-packed online workshop that she led. The personalized attention she gave each section of my profile included a scoring guide, and specific examples of how to optimize my page.

I've noticed a measurable increase in profile views and collaboration requests over the past 30 days. But overall, I feel more confident navigating LinkedIn, and how to represent myself and grow my audience there. I highly recommend her services.

Becky T.

Head of Marketing and Comms

She did an amazing job being a resource for our Black History Month virtual career fair, that I immediately seized the opportunity to bring her back for a live opportunity.

Lorraine was beyond what I expected in-person. She is an events manager’s dream, she is organized, punctual and produces thoughtful content for the intended audience.

Her live presentation was filled with great insight about how to present your best-self on LinkedIn. She was an engaging speaker and even stayed around after her presentation to answer audience members’ questions.

Dorienne B.

Event Manager, National Urban League